I just saw this post from Social Media Today discussing the truth about Google +. It pretty much validates a lot of what I had been thinking already. Here are a few highlights
- Growth- growth numbers are skewed for Google+ because they tap into their google users an qualify them as Google+ users (me included). I have gone on the network a handful of times, but besides the Hangout feature, I don’t see it as a valuable use of my time.
- Teens aren’t leaving Facebook- I just had this discussion with my husband about a friend’s daughter that is a college freshman. She said she doesn’t really use Facebook and lots of her friends don’t. But she still has an account. 94% of teens said they used the platform at the end of 2012. When you already have almost complete domination of the market, it’s hard to show the growth that Vine and Snapchat are showing.
- Frequency of use- the average length of time spent on Google plus in one month just a little over 6 minutes. The average for Facebook is 6 hours. Business wise, it makes sense to put your eggs in the facebook basket.
I still think that Google+ has lots of potential and will likely be an industry player in the next 3 years or so. Facebook does continue to evolve and grow with the users, so it will largely depend on what Facebook does with their network. At the end of the day, you still have to engage your customers where your customers are to be found. In my area of business, this primarily focuses on Facebook, Twitter, and will adopt Pinterest this coming month (though I have been a personal user for a long time).
Is there a platform you’ve adopted that wasn’t worth the hype? Or that tremendously grew your business?