Tag Archives: twitter

Branding yourself across all platforms

I still meet people that are business owners that say ‘ I’m not into facebook, I don’t want everyone looking at my stuff, I’m a private person’.

As a marketing person, this absolutely baffles me. If you are a business owner, your primary goal is to get more business. How do you do that? By being where your customers are. More and more, all of these customers are on social media.

Besides being able to tweak your privacy settings, like building a list of ‘acquaintances’ for posts to business acquaintances and everyone else and a list of ‘friends’ to share personal status updates with, the era of being a ‘private person’ is slowly diminishing. People want to connect, share experiences, talk about great products or things that resonate with them. This creates a huge opportunity for businesses to understand their customers better and build deeper, lasting relationships.

I talked about using social media to network at conferences a few days ago. But perhaps more important is how to make sure you are the same brand across all social media platforms.

The networks you are on depends on your business. I usually recommend the big 3 for business: Facebook, Twitter and Linked In. With today’s resources, it’s easy to make sure you look the same across the board. Here are a few tips to start building your brand:

  1. What is your brand? – Are you selling insurance? Are you selling a service? Think about what that looks like and what pictures and names would attract your clientele. If you’re selling cookies, make cookies part of your title. Don’t make customer’s guess what you do.
  2. Put your personality in- One of the great speakers from last week’s Hispana Leadership Conference, Luly B, has an excellent example of a page with personality. It’s easy to see that she is a mom, a business owner, and a speaker.

    Luly B's great business profile

    Luly B’s great business profile

  3. Look the same across all platforms- it’s easy to find guides to make sure your profile images, header images and twitter backgrounds all look the same.
    Click on the link for all sizes

    Click on the link for all sizes

    Is it time consuming? Yes. Is it worth it? Absolutely. You will look like a legitimate professional that cares about their image and not just some start-up. Think about how you look like in swim trunks and a t-shirt versus wearing your best suit. Social media is an interview with your clients, would you wear your surf shorts to an interview? You are still the same person, just more presentable.

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Using social media to network at conferences

Last week, I attended the Hispana Leadership Conference in Orlando, FL. Many professional women were in the marketing and blogging business, but there were many doctors, TV personalities, and consultants. 

I was astounded at the power of social media during this conference. I’ve been to tweetups and other meetings using social media, but at this conference, everyone was on it.

As every speaker got up, the host told us what hashtag to use during the session. Sometimes it was #strayeru or #susangkomen or #whiteparty . It always carried the hashtag of the conference, which was #hls2013 . 

Following the #HLS2013 Hashtag

Here’s where the networking comes in. Even if I didn’t catch the name of the person next to me, or I didn’t know the handle of the speaker, I just had to search for the hashtag to find everyone at the conference.

I took business cards from everyone I met, but even with that, I didn’t talk to everyone there. When I came home, I searched through the hashtag and was able to find Twitter profiles for everyone there. 

Business cards are great, but likes and followers are forever

Having a hashtag for your event, even a small one, will not only increase traffic through your site and refer new followers, but will deepen and broaden the relationships your attendees have with each other, and with your business.

I look forward to developing my relationships through social media with the women that attended and seeing them again next year.  

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The Truth about Google+

I just saw this post from Social Media Today discussing the truth about Google +. It pretty much validates a lot of what I had been thinking already. Here are a few highlights

  1. Growth- growth numbers are skewed for Google+ because they tap into their google users an qualify them as Google+ users (me included). I have gone on the network a handful of times, but besides the Hangout feature, I don’t see it as a valuable use of my time.
  2. Teens aren’t leaving Facebook- I just had this discussion with my husband about a friend’s daughter that is a college freshman. She said she doesn’t really use Facebook and lots of her friends don’t. But she still has an account. 94% of teens said they used the platform at the end of 2012. When you already have almost complete domination of the market, it’s hard to show the growth that Vine and Snapchat are showing. 
  3. Frequency of use- the average length of time spent on Google plus in one month just a little over 6 minutes. The average for Facebook is 6 hours. Business wise, it makes sense to put your eggs in the facebook basket.

I still think that Google+ has lots of potential and will likely be an industry player in the next 3 years or so. Facebook does continue to evolve and grow with the users, so it will largely depend on what Facebook does with their network. At the end of the day, you still have to engage your customers where your customers are to be found. In my area of business, this primarily focuses on Facebook, Twitter, and will adopt Pinterest this coming month (though I have been a personal user for a long time).

Is there a platform you’ve adopted that wasn’t worth the hype? Or that tremendously grew your business? 

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